Eff Barkins is a conscientious marketing manager. Sometimes, Jeff and his staff are unclear what decisions to make when faced with moral dilemmas. Jeff and other managers could create broad guidelines that everyone in the organization must follow in the form of a . business value statement company mission statement company vision statement corporate marketing ethics policy financial statement

Corporate Marketing Ethics policy

Explanation: Making ethical decisions especially in a business setting or environment can be very confusing. This is so because corporate decisions, obligations, rules and guidelines may negate the ethical principle of right or wrong. These decisions are especially more difficult when unanimous decisions or agreement cannot be reached among stakeholders with some more inclined to the ethical judgment while others argues from a corporate or business standpoint.

However, with a corporate marketing ethics policy, organizational rules and regulation or policy is drafted such that issues of ethical and corporate collision can be addressed by referring to the guidelines in the corporate marketing ethics policy rather than applying diverse personal discretion or volition.

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