Best Foods Company is considering expanding beyond the regional market segments now served by its Hellmann's mayonnaise. One criterion management wants to use to evaluate potential new geographic market segments is whether new equipment must be bought to serve each new segment. This is an example of which criterion used to select target market segments?

Cost of reaching the segment

Explanation:    

 According to the given question, the Best food company wants to expand their business to the different types of other state as well other than their regional marketing segment.

The management of an organization are using the various types of criterion for evaluating the new geographical segments for the business purpose. So, this given example is used the cost of reaching the segment criterion for the purpose of select the target in the market.

 The segmentation is one of the process in which the market are get divided on the basis of the demand and the requirement so the cost is one of the main factor for selecting the market segment.  

 Therefore, The given answer is correct.

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