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Business, 30.03.2020 09:39 yazmineespinozarive

Entry is a good idea only if it has a higher payoff than alternative strategies. Use the following decision tree to decide whether Apple should deter Dell from entering the market for very thin, light laptops. Assume that each firm must earn a 15 percent return on its investment to break even.

Answer the following questions with your response.
Should Apple deter Dell from entering? Why or why not?

Will Apple charge a high price or low price?

What profit will Apple and Dell get?

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Answers: 3

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