Business, 28.03.2020 04:45 lanipooh01

When Lee apparel introduced Lee Dungarees, it carefully coordinated posters, radio and television commercials, and a Web-based interactive game that drove customers to off-line stores and back to the Web site. All of these elements produced a consistent, unified, customer-focused message. Lee Apparel used .
a. coordinational promotionb. promotional mixingc. integrated marketing communicationsd. creative sellinge. processed marketing

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When Lee apparel introduced Lee Dungarees, it carefully coordinated posters, radio and television co...