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Business, 28.03.2020 03:23 elnkun98owvaa6

General Mills conducted research on a "new, improved" version of their cereal, TRIX. Consumer taste tests showed the new version was preferred over the old TRIX, but the new version was a failure when it was introduced. It was noted that the research was flawed in that the new version of TRIX was compared with the old TRIX, a choice that consumers in the marketplace would not have. The correct research should have compared the new TRIX with competitor brands. This example illustrates:

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General Mills conducted research on a "new, improved" version of their cereal, TRIX. Consumer taste...

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