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The concept of the diffusion of innovation shows how a product "diffuses" or spreads through the population over time. The consumer population is divided into five categories of product adopters based on when they adopt (i. e., first buy) a new product. Each product adopter category has a unique profile. Consumers who are skeptical and with below average social status are called product adopters./405315773/module-9-flash- cards/
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Samantha is interested in setting up her own accounting firm and wants to specialize in the area of accounting that has experienced the most significant growth in recent years. which area of accounting should she choose as her specialty? samantha should choose as her specialty.
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The concept of the diffusion of innovation shows how a product "diffuses" or spreads through the pop...
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