Business, 26.03.2020 22:57 Doogsterr

A cosmetic company planned to launch a range of low-cost cosmetics. It decided to undertake research on what kind of cosmetics were used by college students. What element of planning is being identified by this process, and why is it important? Audience; to maximize the reach and success of the campaign Strategy; to set effective guidelines for the overall campaign Tactics; to effectively implement the established objectives Situation; to set objectives only with proper understanding of the situation

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A cosmetic company planned to launch a range of low-cost cosmetics. It decided to undertake research...