Cho wanted to sell her custom jewelry made in China to the U. S. market, but she didn’t have a lot of capital to get started, nor did she know how to get around import restrictions. She decided to give an American company the rights to produce and sell her products for a fee and gave them patent rights. Cho was pursuing which entry method?
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Cho wanted to sell her custom jewelry made in China to the U. S. market, but she didn’t have a lot o...
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