Before the salespeople for Ascom Timeplex, Inc., set out to make a sales call, they use their laptop computers to dial into the company's database. There the salespeople can retrieve the latest price lists, engineering and configuring notes for each customer, and status reports on previous orders. The laptops can also be used to send customer orders to Ascom Timeplex headquarters in New Jersey. helps make the Ascom Timeplex salespeople more efficient and more effective.

Sales force automation

Explanation:

Salesforce automation can be defined as the way in which sales applications or software is install on a system which enables the person in charge to easily carryout their task because the app help to automate sales and sales force management functions .

Sales force automation can also be seen as a way of using software or app to automate business activities such as to process order, invoice processing , order tracking, sales forecast analysis and to share information. All this make it possible for the sales person to spend more time on the activities more likely to result in sales.

Sales automation are important and essential because it serve as a helping hand to the sales representative or sales team thereby saving more time which in turn lead to efficient and better performance.

Therefore SALES FORCE AUTOMATION helps make the Ascom Timeplex salespeople more efficient and more effective.