To be successful, the funniness in a humor appeal should be:

A) connected directly to the product's benefits.
B) directed to the audience's value system.
C) of a low level since humor that is too heavy tends to interfere with message recall.
D) directed at the target audience of the ad.

Below are the steps in the measurement process of external transactions. arrange them from first (1) to last (6). event step post transactions to the general ledger. assess whether the transaction results in a debit or credit to account balances. use source documents to identify accounts affected by an external transaction. analyze the impact of the transaction on the accounting equation. prepare a trial balance. record the transaction in a journal using debits and credits.