Kellie wants to buy an expensive purse from a local accessory store. As a savvy consumer, Kellie wants to find an exact brand at the right price. Which strategy will help an accessory store engage Kellie throughout her customer journey, from the time she begins research to the time she purchases the purse?

An ONLINE TO OFFLINE STRATEGY

Explanation:

An online to offline strategy is a business strategy that is mostly utilized by some organizations to bring customers from the internet and many online platforms to come down to their physical shops and stores and make their purchases. It simply involves the ability to identify potential customers over the internet and other online platforms and then make judicious use of a lot of avenues, ways, and approaches through discounts and the likes to tempt or attract these identified potential buyers to now come over and buy from their stores and physical locations.

Now, Kellie who wants to find and buy the best brand at the right price can only be located and engaged through out her customer journey by an accessory store from the time she begins her research (online) to the time she would now make the actual purchase (offline) only if the store makes use of the ONLINE TO OFFLINE STRATEGY.

An online-to-offline strategy

Explanation:

Online-to-offline commerce, sometimes called or referred to as O2O, is a business model/strategy that looks for consumers in an online platform and carries them into the main world to buy goods in a physical stores. One part of online to offline ideas is the ability to make payment online and you can pick the product in a physical store location. From the time Kellie starts her research to be able to get her exact brand. The strategy best for the store to use so that Killie can get her exact brand is online to offline strategy so that she can purchase her purse.

explanation: doctrine of respondeat superior is a legal doctrine that is commonly used in tort. this principle makes an employer or principal legally responsible for the wrongful acts done by an employee or agent, if such acts occur within the scope of the employment or agency.

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