A junior marketing executive at MegaGrain Cereals suggest increasing the package size and price of its best selling brand without increasing the amount of cereal inside the box. Her superior warns that this might be a bad idea because MegaGrain's long term survival like most companies, depends on
Creating and maintaining satisfying exchange relationships

True- Creating and maintaining satisfying exchange relationships

Explanation:

  Yes, the given answer is true that the most of the organizations and companies are basically depend upon maintaining and also creating the various types of satisfactory exchange relationship in the business.

 The creating satisfying relationship with the customer or the users is one of the important factor as it maintaining the good relationship with the company and helps in increase the growth of an organization.

According to the question, the Mega Grain's cereals is one of the company that depends upon maintaining the exchange relationship in the market by offering various types of satisfactory products to the customers.      

 Therefore, the given answer is correct.    

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