Venus Inc., a manufacturer of canned meat, tried to market its canned beef products in India. Since cows are considered sacred in many parts of the country, beef consumption is limited. Since the company failed to consider this factor, its marketing strategy was a failure. This indicates that Venus Inc. did not understand the environment in India.

Cultural

Explanation: Belief, values, attitude, norms or ideas peculiar to a certain group or society which could have stemmed from long standing tradition and behavior could be referred to as culture. Cultural belief remains a major guide in shaping the behavior of inhabitants of certain communities.

In the scenario above, India remains a major country who sttill have much regard and values their culture so much. They consider cultural restraint on certain areas of living as being sacred. Therefore, with Venus Inc. opting to ignore the cultural inclination of the Indian people, The business is will almost certainly fail due to inappropriate marketing strategy which neglects cultural consideration.

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