Sanje works for the GoldCoast Skateboard company headquartered in California. The company wants to offer its skateboards in countries like India and Thailand, and Sanje needs to identify which demographic would be most receptive to the company’s products. Which demographic indicator will give Sanje that information?

age

Explanation:

Market segmentation refers to dividing a large market into segments or group of potential customers that share similar characteristics between them, e.g. a demographic segmentation focuses on ethnic groups, income, education, family size, gender, age, etc.

Since generally young people use skateboards, then age is the most important demographic variable. Now we must also consider that both India and Thailand are very poor countries, with the vast majority of the population being classified as poor. So the second most important demographic variable would be income.

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