You are a sales manager for a car dealership who wants to effectively target potential customers. Write a paper that details how you would create a data system to reach potential customers and addresses the following questions:

a. What kind of data would you find helpful in populating your system?
b. What sources would you find helpful in the selection process?

answer is given below

Explanation:

As sales managers of car dealerships, we need to create a plan to effectively target potential customers. In order to effectively target potential buyers, we need to determine both demographic and behavioral data. With respect to demographics, it is important to have information about age, gender, and income levels so that we can consider former consumer trends. Getting this type of data helps our dealerships identify the consumer trends that best target our marketing campaigns. In addition to this data, monitoring our social media feeds also helps us gain insight into our automakers by providing us with demographics and behaviors. There are various resources available to assist in the decision-making process, focusing on potential buyers. One specific source we want to use is Axion. Many people have experimented with FICO assessment. The company can be used by car businesses to help them focus on family units and performance insights by providing reliable data,