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Business, 23.03.2020 19:25 tiwaribianca475

Which of the following statements is true of feature appeals?

A. They present attributes that can be the basis of rational purchase decisions.
B. They are used mainly for low-involvement products.
C. They are used primarily for nontechnical products.
D. They can be used for advertising a product but not a service.
E. They point out the number of consumers who have switched to a particular brand.

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Which of the following statements is true of feature appeals?

A. They present attributes...

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