Business, 23.03.2020 19:01 ericv6796

A PR firm was awarded an account for a cereal manufacturer’s new children’s cereal. The firm is tasked with creating a campaign which would compel children to ask their parents to buy the cereal, even though it is not particularly healthy. Since it was a well-paying account, though, the firm accepted it. Which of the key aspects that define public relations did the firm ignore?

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A PR firm was awarded an account for a cereal manufacturer’s new children’s cereal. The firm is task...