Which of the following statements is true about the use of creativity in an advertising campaign?
A. Because most advertising is creative, creativity is not enough to break through the clutter.
B. Creative advertising always has a positive impact on sales.
C. Creative advertising that is not relevant to the target audience may have a greater impact than advertising that is relevant.
D. The nature of advertising requires that everyone involved in the promotional planning process engage in creative thinking.
E. Users of creative advertising can avoid using big ideas and unique selling propositions in their advertising campaigns.

Before you begin to compose a message, you should conduct research to collect the necessary information. to avoid frustration and inaccurate messages, be sure to consider the receiver's position. which questions should you ask yourself before determining what and how to research?

Sodas in a can are supposed to contain an average of 12 ounces. this particular brand has a standard deviation of 0.1 ounces, with an average of 12.1 ounces. if the can's contents follow a normal distribution, what is the probability that the mean contents of a six pack are less than 12 ounces?

Salty sensations snacks company manufactures three types of snack foods: tortilla chips, potato chips, and pretzels. the company has budgeted the following costs for the upcoming period: 1 factory depreciation $33,782.00 2 indirect labor 84,456.00 3 factory electricity 8,446.00 4 indirect materials 40,356.00 5 selling expenses 26,900.00 6 administrative expenses 17,200.00 7 total costs $211,140.00 factory overhead is allocated to the three products on the basis of processing hours. the products had the following production budget and processing hours per case: budgeted volume (cases) processing hours per case tortilla chips 3,600 0.25 potato chips 5,300 0.11 pretzels 2,300 0.49 total 11,200 required: a. determine the single plantwide factory overhead rate.* b. use the factory overhead rate in (a) to determine the amount of total and per-case factory overhead allocated to each of the three products under generally accepted accounting principles. refer to the amount descriptions list provided for the exact wording of the answer choices for text entries.* * if required, round your answers to the nearest cen