Imagine that you are the marketing manager of a hotel chain that wants to implement a customer reward and loyalty program. You research the firm Sabre Hospitality Solutions, which offers its services to global and boutique hotel chains to develop and execute these types of programs. Sabre Hospitality Solutions is a company that focuses on:.
A) customer relationship management.
B) building brand awareness.
C) building brand associations.
D) increasing perceived value.
E) increasing brand equity.

A) customer relationship management

Explanation:

Customer Relationship Management (CRM) involves the building and management of the relationship between a company and its customers as well as potential customers, and also improve service delivery to customers.

Improving customers’ loyalty and retention are a core focus of Customer relationship management (CRM) in helping a company drive sales and increase profits.

Sabre Hospitality Solutions, which specializes in offering services such as implementing customer reward and loyalty program for global and boutique hotel chains, is an example of a company that focuses on Customer relationship management (CRM).

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