Business, 21.03.2020 03:57 marleas

Each Cutco knife goes through 30 steps to ensure that it meets the firm's standards and provides a good value for a premium product. These steps help guarantee that each knife has the same degree of quality over time, which is known as .

a. product design

b. product differentiation

c. consistency of quality

d. level of quality

e. product modification

Cutco promotes and prices its knife products to convey its premium quality and backs them with exceptional customer service to make its products stand out in a crowded market. Which of the following terms is used to describe the process of creating and designing products so customers perceive them as different from competing products?

a. Quality differentiation

b. Line extension

c. Product differentiation

d. Product modification

e. Product design

When Cutco introduced pink-handled products and made a donation for every pink-handled knife sold, it was using .

a. product differentiation

b. product modification

c. perceptual mapping

d. product positioning

e. line extension

Cutco competes on the basis of its products' value, premium quality, exceptional service, and the fact it is "made in the USA." This illustrates Cutco's .

a. positioning

b. product modification

c. quality modification

d. product differentiation

e. promotion

Answers: 1

Show answers

Answers

Answer from: Jw837138

Based on the information given in the question, the correct options will be:

(I) Consistency of quality

(II) Product differentiation

(III) Line extension

(IV) Positioning

Consistency of quality simply means the ability of a company to ensure that the goods produced meet the expectations of the customers and quality is maintained. Therefore, the fact that Cutco knife goes through 30 steps is to ensure consistency of its quality.Product differentiation refers to the marketing strategies that help in differentiating a company from its competitors. This helps in ensuring that one's product is unique. The fact that Cutco promotes and prices its knife products to convey its premium quality and also has exceptional customer service is a way of differentiating the products of the companies from others.Line extension is when a new product is introduced into the market by using the brand name of the company. In this case, Cutco introducing pink-handled products implies line extension.Positioning simply means where a product stands when it's compared to other products that offer similar services. Cutco competing on the basis of its product value, premium quality, and exceptional service illustrates positioning.

Read related link on:

link

Answer from: hiiiiiiiiiiiii7032

Answer 1: Consistency in quality

Explanation: Consistency in quality means that an organization tends to brings about a an overall consistency among the employees and the goals of the company. This leads to the outcome of quality consistent product by defining developmental steps and processes.

In above scenario, the 30 steps of knife making make sure that each knife is consistent with defined quality goals of the organization and its reputation.

Answer 2: Product differentiation

Explanation: Product differentiation is a concept in which a company tends to present its products to the market in a way that it establishes a specific place in the market and in ts own product line.

The product development consists of high quality materials and the final product stands out in the market. The market of such products is very niche. The Knife Cutco is promoting, is going through the product differentiation phase.

Answer 3: Product positioning

Explanation: Product positioning is a phenomenon in which a company positions their products in the minds of the consumer. They build an imagery of their product which is thought on every mention of that product.

When Cutco decided to make a donation with every pink handled knife sold, it was creating a perception of Goodwill attached to this product. It automatically attracts the donaters and do good people in the market.

Answer 4: Promotion

Explanation: Promotion is one of the biggest reasons why a product move ahead in the priority list of the customers. It enhances the positives and hides the negatives and creates a perception in the minds of the customers.

Cutco promotes its products on the basis of its products' value, premium quality, exceptional service, and the fact it is "made in the USA." This segregates them from the rest of the market and pushes it in the front row, by creating trust and reputation.

Therefore, this represents Cutcos' promoting strategies and efforts.

Answer from: Quest

The business cycle is the periodic but irregular up-and-down movement in economic activity, measured by fluctuations in real gross domestic product (gdp) and other macroeconomic variables. a business cycle is typically characterized by four phases—recession, recovery, growth, and decline—that repeat themselves over time. economists note, however, that complete business cycles vary in length. the duration of business cycles can be anywhere from about two to twelve years, with most cycles averaging six years in length. some business analysts use the business cycle model and terminology to study and explain fluctuations in business inventory and other individual elements of corporate operations. but the term "business cycle" is still primarily associated with larger (industry-wide, regional, national, or even international) business trends.

Answer from: Quest

The correct answer is "a.grassroots movements".

Other questions on the subject: Business

Business, 22.06.2019 17:20, sctenk6052

“strategy, plans, and budgets are unrelated to one another.” do you agree? explain. explain how the manager’s choice of the type of responsibility center (cost, revenue, profit, or investment) affects the behavior of other employees.

Answers: 3

continue

Business, 22.06.2019 18:30, fggfg33

Jason started last week with $900 in his checking account. during the week, he wrote the checks below. at the end of the week, jason received a paycheck for $534.59. he recorded all of these transactions in his check register. trans typ./ check no. date description of transaction payment/ debit deposit/ credit (+) balance 900 00 241 12/4 miller's food market 53.21 53 21 groceries 846 79 242 12/7 frank's auto parts 24.05 24 05 oil and filter 822 74 243 12/8 mike's barber shop 15.00 15 00 haircut 807 74 deposit 12/9 paycheck 534.59 534 59 1,342 33 evaluate jason's check register. a. jason did a good job; everything is correct. b. the final balance is wrong; jason did not add everything correctly. c. jason should have written debit instead of deposit for the transaction type. d. jason entered the amount for his paycheck in the wrong column.

Answers: 3

continue

Business, 22.06.2019 20:00, enriqueliz1680

Beranek corp has $720,000 of assets, and it uses no debt--it is financed only with common equity. the new cfo wants to employ enough debt to raise the debt/assets ratio to 40%, using the proceeds from borrowing to buy back common stock at its book value. how much must the firm borrow to achieve the target debt ratio? a. $273,600b. $288,000c. $302,400d. $317,520e. $333,396

Answers: 3

continue

Business, 22.06.2019 20:00, samanthasheets8925

Because this market is a monopolistically competitive market, you can tell that it is in long-run equilibrium by the fact thatmr=mc at the optimal quantity for each firm. furthermore, a monopolistically competitive firm's average total cost in long-run equilibrium isless than the minimum average total cost. true or false: this indicates that there is a markup on marginal cost in the market for engines. true false monopolistic competition may also be socially inefficient because there are too many or too few firms in the market. the presence of the externality implies that there is too little entry of new firms in the market.

Answers: 3

continue

You know the right answer?

Each Cutco knife goes through 30 steps to ensure that it meets the firm's standards and provides a g...