Mercedes has an advertising objective an increased level of brand awareness for their new SUV and has determined that consumer awareness of the brand is an appropriate variable to measure. Which of the following has Mercedes accomplished in terms of objective setting?
a. Specify criteria for success.
b. Specify a time frame.
c. Establish a quantitative benchmark.
d. Specify measurement methods.

Wanda has graduated from community university (cu) and after nine months has failed to find a job. she graduated with a degree in business, and her college was aacsb accredited. (aacsb accreditation is a specialized accreditation for business schools that evidences a quality program.) in her complaint, she alleges that four years of school and tuition should guarantee a job in the field of study and states that she wants her money back. at no time did cu guarantee job placement, either through express or implied statements. wanda does not disagree with this but still thinks that she was wronged and that it is unfair to graduate and not get a job automatically. cu will be successful in extinguishing wanda's lawsuit if its attorney files a

When someone buys a fourth television for his or her house, what is the result? a. there's a decrease in the marginal utility of the television. b. the increase in demand brings leads to higher prices for televisions. c. the production of televisions becomes more efficient. d. there's a rise in the opportunity cost of buying other goods.

Mr. smith recently faced a choice between being (a) an economics profes-sor, which pays $60,000/yr, or (b) a safari leader, which pays $50,000/yr. after careful deliberation, smith took the safari job, but it was a close call. "for a dollar more," he said, "i'd have gone the other way."now smith's brother-in-law approaches him with a business proposition. the terms are as follows: - smith must resign his safari job to work full-time in his brother-in-law's business.- smith must give his brother-in-law an interest-free loan of $100,000, which will be repaid in full if and when smith leaves the business. (smith currently has much more than $100,000 in the the business will pay smith a salary of $70,000/yr. he will receive no other payment from the business. the interest rate is 10 percent per year. apart from salary considerations, smith feels that working in the business would be just as enjoyable as being an economics professor. for simplicity, assume there is no uncertainty regarding either smith's salary in the proposed business or the security of his monetary investment in it. should smith join his brother-in-law and, if so, how small would smith's salary from the business have to be to make it not worthwhile for him to join? if not, how large would smith's salary from the business have to be to make it worthwhile for him to join?