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Business, 20.03.2020 16:28 mari33312

One night at dinner, Jean recalls her favorite beer television advertising campaigns. She can only recall those of Budweiser: the Clydesdale horses, the donkey that dreamed of being a Clydesdale, the "Bud-weis-er" frogs, and the Bud-stealing Miller referees. Most of Jean's favorite Budweiser campaigns didn't even mention qualities of the beer itself. In its campaigns, Budweiser effectively used: Group of answer choices
a. advertising to enhance brand recognition and create favorable associations
b. sales promotion to influence Jean to order Budweiser synergy to create a stronger overall brand consistency to deliver the same message of quality about its beer complementarity to reach the market through different mechanisms

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