What are some possible reasons Waymo entered an alliance with Lyft? Are there any reasons Waymo would prefer Lyft over Uber as an alliance partner?

(1) To gain dominance in the Autonomous driving Technology.

(2) To utilize the vast network of drivers of Lyft to enhance the use of its technology

(3) To strategically place itself to compete favourably with other Autonomous driving Technology firms.

(4) To enhance its performance and profitability.

PART B

Lyft has a better transparent and user friendly application generally people trust their app in terms of pricing and trip duration.

LYFT HAS A BETTER REPUTATION THAN UBER WHICH HAS BEEN INVOLVED IN SERIES OF SCAMS IN 2017.

Explanation:

Waymo is a sister company to Google owned by alphabet inc., It is an autonomous driving Technology company with a state of the art Technology in the self driving cars.

Lyft is an American company which is involved in car lift,car hailing, car sharing etc services in major cities of the United States of America, it has developed a vast network of drivers and routes through out the United States.

The alliance between Waymo and Lyft was mainly to help both entities leverage on the competence of each party for the greater good of Both Companies.

answer; vertical marketing system;