In-N-Out Burger decides to target both the college student community and the artisan build-your-own burger segment. What advantage does this strategy have?

Increasing total sales by targeting more customers

Explanation:

When a company has a product that can satisfy various segments of customers, they will target as many customers as possible.

This will increase the number of sales that the company makes and in turn will increase revenue.

Targeting a wider customer base is the strategy being used by In-N-Out Burger. They decided to target both the college student community and the artisan build-your-own burger segment.

This startegy can however be more expensive if different advertisements are required to target different segments. Promotion expense will increase.

in 2001, dell computer became the world’s largest personal computer vendor, continuing to

gain market share and post profits in an industry struggling with slumping sales and billions of

dollars in losses. dell sells 90% of its pcs directly to the final customer, largely bypassing the

reseller channel that accounts for most of the world’s pc sales. this direct customer relationship

is the key to dell’s business model, and provides distinct advantages over the indirect sales

model. dell’s direct relationship with the customer allows it to tailor its offerings to customer

needs, offer add-on products and services, and use the internet to offer a variety of customer

services. in addition, dell’s pcs are built to customers’ specifications upon receipt of an order,

giving dell additional advantages over indirect pc vendors who must try to forecast demand and

ship products based on those forecasts. dell’s direct sales and build-to-order model has achieved

superior performance in the pc industry in terms of inventory turnover, reduced overhead, cash

conversion, and return on investment (kraemer, et al., 2000).

explanation:

the first one $24,630