A business goes to the trouble and expense of segmenting .a. its markets when its customers are dissatisfied. b. it expects that this will increase sales and profits. c. its sales are growing sharply. d. it has identified a group of affluent customers.

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.