Business, 17.03.2020 01:54 nathan1010

Using an existing brand name to introduce a product that is new to the company into a totally new, unfamiliar product category seems like a good idea. This is what toothpaste manufacturer Colgate did when it put its brand name on Colgate Kitchen Entrees, which failed quickly. This innovation strategy is an example of an unsuccessful

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Using an existing brand name to introduce a product that is new to the company into a totally new, u...