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Business, 17.03.2020 01:00 minnie7760

Rolls-Royce targets a very exclusive high-income market. Toyota, on the other hand, targets economy markets (Yaris), the environmentally-conscious market (Prius), and the higher-income market (Lexus). Rolls-Royce has adopted a targeting strategy. Toyota has adopted a targeting strategy.

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Rolls-Royce targets a very exclusive high-income market. Toyota, on the other hand, targets economy...

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