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Business, 17.03.2020 00:20 surfer89

Part 4: Marketing Strategy Describe the target market strategy for Lee’s business. Paint a very clear picture of who Lee will be targeting for her product. For example: Appealing to an entire market, concentrating on one particular segment, or multiple market segments. Explain the four strategies for growth: market penetration, market development, product development, and diversification. How can Lee use market penetration to increase her sales? Explain. Briefly describe your marketing mix strategy: product (size, colors, packaging, use, etc.), place or distribution method, pricing, and promotion. Part 5: Implementation Using the concepts from the text, explain how you will turn your plan into a reality. For example: Detailed job assignments and activity descriptions. Part 6: Evaluation Using the concepts from the text, describe how will you evaluate your marketing strategy.

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Part 4: Marketing Strategy Describe the target market strategy for Lee’s business. Paint a very clea...

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