Business, 16.03.2020 22:58 francisebell2p698f2

Procter & Gamble Co. acquired the Old Spice brand in 1990. P & G decided to reposition the brand by using different advertising to see whether sales would then increase. The new advertising is the in this experiment.

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Procter & Gamble Co. acquired the Old Spice brand in 1990. P & G decided to reposition the b...