Motorola continuously establishes performance standards and assesses actual performance by comparing it with these standards. Afterwards, Motorola often takes corrective action to reduce any discrepancies. This process is most likely outlined in the section of Motorola’s marketing plan. a. evaluation and controlb. SWOT analysisc. marketing strategyd. goals and objectivese. marketing implementation

evaluation and control

Option A.

Explanation:

Strategic assessment and control is the way toward deciding the adequacy of a given methodology in accomplishing the hierarchical destinations and taking restorative activities at whatever point required. Control can be practiced through definition of possibility methodologies and an emergency the board team.

The assessment and control segment contains execution principles against which to gauge the showcasing plan and friends execution. This segment additionally gives data on what move ought to be made if the promoting objectives and destinations are not met.