The publisher of Lifting Life, a magazine and website about weightlifting, wants to develop a clear picture of how readers of the magazine and its competitors feel about the magazine. In order to accomplish this, Lifting Life will likely need to use the technique of .

Unstructured data/Information.

Explanation:

Unstructured data or Information, either human or machine generated is information which is not organized in a defined manner, containing heavy scattered data, mostly media oriented.: Unstructured data aren't stored and cannot be retrieved at any time as in a structured database format. In contrast, the Structured data is the normal rows and columns data, consisting of structured ,organized information. Which is stored and retrieved in case of analysis.

Unlike Structured data, Unstructured data s not organized and sometimes makes analysis stressful and tiresome but it is a very useful information in gathering random fact for a clearer picture of an idea.

emotion analysis

Explanation: Emotion is defined as a person's internal state of being and involuntary physiological response to an object or a situation, based on or tied to physical state and sensory data.

Emotion analysis is applied to quantifying an audiences' emotional engagement especially in content strategy to unveil readers' emotional responses to contents and thereby allowing meaningful modifications to be made.

The publisher of Lifting Life by applying emotion analysis can develop a clear picture of how readers of the firm's magazine and its competitors feel about the magazine.

answer; marketing resource management;