Beats Electronics has been able to outperform Audio-Technica, Bose, JBL, Skullcandy, Sennheiser, and Sony in the high-end, premium headphone market. Which of the following statements accurately explains one of the main reasons for the success of Beats?
a. It produced the highest-quality headphones.
b. It created a perception that owning its products was cool.
c. It emphasized marketing over core competency.
d. It focused on sponsoring future athletic superstars.
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