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To gauge consumer response about how Paul's Taco, a fast food restaurant, handled a recent food-poisoning outbreak, Jane, a PR practitioner at Paul's Taco, spoke to people on the street. Jane asked people about their feelings toward Paul's Taco and the recent incident. In other words, Paul's Taco used:
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To gauge consumer response about how Paul's Taco, a fast food restaurant, handled a recent food-pois...
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