Late-mover advantages (or first-mover disadvantages) are not likely to arise when: Multiple Choice

a. Opportunities exist for a blue-ocean strategy to invent a new industry or distinctive market segment that creates altogether new demand.
b. The marketplace is skeptical about the benefits of a new technology or product being pioneered by a first-mover.
c. Technological change is rapid and fast-following rivals find it easy to leapfrog the pioneer with next-generation products of their own.
d. The costs of pioneering are much higher than being a follower and only negligible learning/experience benefits accrue to the pioneer.
e. The pioneer's products are somewhat primitive and are easily bested by late movers.

The correct answer is letter "A": Opportunities exist for a blue-ocean strategy to invent a new industry or distinctive market segment that creates altogether new demand.

Explanation:

Late-mover advantages are those that companies try to use based on the experience of previous companies dedicated to similar businesses to find out if it was successful or not considering factors such as consumer's tastes or product prices. Late-movers oppose first-movers since the second strategy relies on an attempt of introducing a new product to the market to avoid competition but the risks and challenges for market entry are higher.

the answer is: guns or butter

hope i

-lavira : )

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