Mary was offended by the brand name of a new product for women. She believed the name of the product was demeaning and that it reflected a negative attitude of the manufacturer towards women in general. Although this may simply be the result of , if other women interpreted the name choice the same way, there is a strong likelihood this product could fail.

Selective comprehension

Explanation: Selective comprehension is when an individual interpretes infomation so that it is consistent with his)her beliefs, attitudes or motives. Mary being offended by the brand name of a new product for women makes her have Selective Comprehension. She believed the name of the product was demeaning if other women interpreted the name choice the same way, there is a strong likelihood this product could fail because consumers can interpret product's message totally different from what the marketer intends. It is adviced that Companies should aim at creating messages that are consistent with the beliefs of the general consumers so that these consumers don't interpret them differently leading to avoidance/loss of thier product.

answercountries with higher real income per capita tend to have higher levels of this index.