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Business, 12.03.2020 23:46 kbuhvu

Identify whether the following activities is example of business-level or corporate-level strategy.

PepsiCo makes and sells large numbers of products, from Pepsi Cola to Lay’s potato chips to Cap’n Crunch cereal. Last Tuesday, PepsiCo analyzed the sales of Near East Rice Pilaf mix. Looking at the increase in sales for foreign foods, and considering the large amount of money PepsiCo has in its coffers, managers decided to continue selling Near East Rice Pilaf and advertise it more heavily.

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