"In the supplier search stage of the B2B buying process, selling plays a major role in providing helpful information to the buyer." advisory consultative differential instructive

the correct answer is consultative selling.

Explanation:

In this method, the seller often acts as a Consult to the customer and tries to understand the specific needs and wants of the customer before making the sale. This is a unique way to market the products and to grab the customer loyalty in the long run.

The correct answer is letter "B": consultative.

Explanation:

Consultative selling refers to a customer-tailored selling in which customers' satisfaction is the priority rather than shaping the product to their needs. The objective of consultative selling is to build a relationship with the customer from which both parties win: the company from sales revenue and the customers from acquiring products that are likely to match their expectations.

Business-to-Business and Business-to-Customers market relationships implement consultative selling in their operations.

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