Business, 12.03.2020 03:31 thanks5640
Bit's product manager is under pressure to increase market share, but is uncertain about how to make the product more competitive. The product is reasonably well-positioned in the Thrift segment and enjoys relatively high awareness and accessibility. Which of the following would most likely result in a quick increase in market share?A) Increase awareness by 5% B) Increase the unit contribution margin by decreasing the MTBF C) Lower the unit selling price to the bottom limit of the segment price range D) Re-position the product to the ideal spot within the segment
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