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Business, 12.03.2020 01:32 fixianstewart

William is starting an advertising agency and is considering several names for his agency. In choosing a brand name (i. e., company name), it should convey information about the benefits of the brand rather than simply representing the name of the person founding the brand.

True or False?

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William is starting an advertising agency and is considering several names for his agency. In choosi...

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