According to the case, Fisher-Price responded to criticism of the Apptivity Seat by posting a note to parents on the product website. Fisher-Price could also have decided to modify the product to limit screen time, to withdraw the product from the market, or to do nothing at all. During which step of the Ethical Decision Making Framework would Fisher-Price have generated and considered these (and other) options?

According to the case, Fisher-Price responded to criticism of the Apptivity Seat by posting a note to parents on the product website. Fisher-Price could also have decided to modify the product to limit screen time, to withdraw the product from the market, or to do nothing at all. The step of the ethical decision making frameword is the BRAINSTORM AND EVALUATE ALTERNATIVES.

Explanation:

The process of analyzing and evaluating alternatives applies evaluation criteria to alternatives or options in a way that facilitates decision making. This may be a one-step or multi-step process, depending on the complexity of the alternatives and the decision. The evaluation process may include refining alternatives to develop the final alternative or option. A critical element in this step is the evaluation of all ideas using all previously established criteria.Effective use of criteria in the evaluation and selection of alternatives applies the criteria at appropriate levels of the decision-making process.If the decision or the criteria are complex, the process may be iterative, applying a series of criteria at differing levels of detail.

The answer should be b.