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Business, 11.03.2020 17:35 FireStorm4346

What are the major differences between the consumer buying process discussed in Chapter 6 and the B2B buying process discussed in this chapter? Use buying iPads for personal use versus buying more than 100 iPads for a firm to illustrate the key points.

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What are the major differences between the consumer buying process discussed in Chapter 6 and the B2...

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