A. G. Lafley at Procter & Gamble (P&G), had implemented an open-innovation model, which had greatly benefitted the company. In the light of this information, we can conclude that A. G. Lafley is a(n) A. venture capitalist. B. category captain

C) intrapreneur.

Explanation:

A.G. Lafley was the president and CEO of Procter and Gamble during two separate periods, 2000 to 2010 and 2013 to 2015. He is famous for his mantra that "consumer is boss" which clearly puts the company's focus on consumer satisfaction.

An intrapreneur refers to the manager of an established company that promotes innovation.

While Lafley was P&G's CEO, the greatest innovation was focusing the company's strategy on satisfying consumers. Marketing textbooks all point out that consumers are kings, that the companies exist to satisfy consumers' needs, etc., but in real life, companies rarely focus on their customers' needs. Imagine a company like P&G which is the king of convenience products basically paid little to no attention to its customers until Lafley came. Lafley is world famous for insisting that P&G and other corporations should pay attention to customers and customers responded positively to his management approach.  

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