Business, 11.03.2020 02:11 dannyo6680

Aura Home Furnishings recently switched from a geographical to a marketing channel structure with different sales teams, each serving specific retail channels with different needs: big box stores, department stores, and the Aura Store within Amazon. In this example, Aura uses which type of sales organization structure?

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Aura Home Furnishings recently switched from a geographical to a marketing channel structure with di...