Joseph Pierce is the managing director of Drake Coal Power Plant in North Yorkshire. He knows that coal is a major contributor to climate change and has made his research team study impacts of coal on the environment. After knowing the facts, he faces a high degree of dissonance between his values and behavior. Which of the following is he most likely to do to reduce the dissonance between his belief and behavior?
A) get government sanction to build and develop more power plants across the country
B) increase revenue by building power plants in developing and underdeveloped countries
C) reassure the public that there is no correlation between environment and coal production
D) hire more employees to fill positions in new power plant stations
E) provide locals benefits to substantiate for the effects of coal power stations