Business, 10.03.2020 16:39 Bra1nPowers

The effectiveness of an ad's placement is often judged by its cost per thousand (CPM), or the cost of reaching 1,000 audience members. For example, an ad that costs $20,000 to place in a major newspaper that is read by 1 million people has a CPM of:
Question options:

a. $2.00
b. $20.00
c. $200.00
d. $1,000.00

Answers: 3

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The effectiveness of an ad's placement is often judged by its cost per thousand (CPM), or the cost o...