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Business, 10.03.2020 07:06 chanahvanya

A company needed to expand its headquarters and looked into finding a suitable commercial real estate broker. After writing down the specifications for their new building, the company began to search for commercial real estate brokers. They interviewed five brokers and decided on one. After their selection, the broker brought ten different building prospects to their attention. Only one location was close to the company’s needs. The next month, the same thing happened: six buildings were presented, but only one fit the company’s needs. At this stage of the search, the company wasn’t sure they made the right choice. What stage in the B2B buying process should they most likely take next?

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