Business, 10.03.2020 05:19 onlymyworld27

Seth Goldman makes clear that innovation is essential for a small company to break into the packaged beverage market. In what ways can a company foster innovation?
Check all that apply. A. Organize the company with a centralized structure using functional departments and reward short-term results. B. Have employees in marketing communicate customer feedback to employees in research so that people in research work to solve customers’ problems. C. Make sure technical employees are aware of the latest technological innovations and engage in cross-functional discussion about how they could be used to achieve competitive advantage. D. Establish a cross-functional team with members from research, manufacturing, and marketing departments to guide a new product’s development from beginning to end.

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Seth Goldman makes clear that innovation is essential for a small company to break into the packaged...