Firms that listen to existing customers and tailor offerings based on this input are far more likely to identify potentially disruptive technologies than those that experiment with products that existing customers do not demand. True False

Match the items. the task is to match the lettered items with the correct numbered items. appearing below is a list of lettered items. following that is a list of numbered items. each numbered item is followed by a drop-down. select the letter in the drop down that best matches the numbered item with the lettered alternatives. a. sets the overall goals for the agency and/or department b. creates a plan b when a project is trending too slowly and directs the team to organize accordingly c. watches media closely for trends that could be incorporated into a new campaign d. writes news releases and maintains media contacts e. schedules time for employees on projects and supervises the budget to make it work 1. pr executive 2. pr director 3. pr manager 4. pr supervisor 5. pr technician