Suppose a new car company sought to enter the rental car market, and Enterprise, Avis and Hertz responded by offering rentals very cheaply, at prices below average variable cost, in order to drive the new company out of business. What would be the problem with this plan?

1. the political environment in india has proven to be critical to company performance for both pepsico and coca-cola india. what specific aspects of the political environment have played key roles? could these effects have been anticipated prior to market entry? if not, could developments in the political arena have been handled better by each company? 2. timing of entry into the indian market brought different results for pepsico and coca-cola india. what benefits or disadvantages accrued as a result of earlier or later market entry? 3. the indian market is enormous in terms of population and geography. how have the two companies responded to the sheer scale of operations in india in terms of product policies, promotional activities, pricing policies, and distribution arrangements? 4. “global localization” (glocalization) is a policy that both companies have implemented successfully. give examples for each company from the case.

In north korea, a farmer’s income is the same as a dentist’s income. in a country with a mixed or market economy, the difference between those two professions might be more than 5 times different. how can you explain the fact that individuals doing the same work in different countries do not earn comparable salaries?

Effective capacity is the: a. capacity a firm expects to achieve given the current operating constraints. b. minimum usable capacity of a particular facility. c. sum of all the organization's inputs. d. average output that can be achieved under ideal conditions. e. maximum output of a system in a given period.