Lucy’s Swimwear Boutique offers swimwear that is targeted at affluent people who can afford to buy expensive, handmade swimsuits. Which of the following approaches to market segmentation is Lucy’s Swimwear Boutique using?A. No market segmentationB. Low market segmentationC. Medium market segmentationD. High market segmentationE. Focused market segmentation

E) Focused market segmentation

Explanation:

A focused market segmentation segments the market based on very specific characteristics like consumers' income, location, etc.

In this case, Lucy's Swimwear is segmenting its market on a very specific demographic characteristic which is high income consumers that like differentiated and exclusive products. Its strategy focuses on a niche segment basically.

answer; i believe that the correct answer is (personal information and career information; second answer; (b) flexibility,independence and salary potential

whole quiz

1. the sum of all activities involved in getting high-quality products into the marketplace

2.operations

3. the principle of looking at the supply chain as a whole in order to improve the overall flow through the system.

4. produced; performed

5. activities producing tangible products, such as radios, newspapers, buses, and textbooks.

6. activities producing intangible and tangible products, such as entertainment, transportation, and education.

7.   customer focus

8. analyzing a competitor's products to identify desirable improvements

9. the systematic direction and control of the processes that transform resources into finished projects that create value for and provide benefits to consumers.

10. operation management.

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